| 000 | 00941cam a22001934a 4500 | ||
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| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16023 | ||
| 020 | _a30990130 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aUnderstanding & Designing Marketing Research | |
| 260 |
_bThe Dryden Press, _c1999 |
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| 300 | _a248 | ||
| 520 | _aAn introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index. | ||
| 700 | 1 |
_aWebb John R _92063 |
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| 942 | _cBK | ||
| 999 |
_c1567 _d1567 |
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