| 000 | 01092cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16024 | ||
| 020 | _a155057758 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aCases and Classics / In Marketing Management | |
| 260 |
_bHarcourt Brace Jovanovich, Publishers, _c1986 |
||
| 300 | _a516 | ||
| 505 | 0 | _aPreface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index. | |
| 520 | _aPreface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index. | ||
| 700 | 1 |
_aGaedeke M. Ralph _92064 |
|
| 700 | 1 |
_aTootelian H. Dennis _92065 |
|
| 942 | _cBK | ||
| 999 |
_c1568 _d1568 |
||