| 000 | 01144cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16026 | ||
| 020 | _a750646152 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aKey Customers / How to Manage Them Profitably | |
| 250 | _a1st | ||
| 260 |
_bButterworth Heinemann, _c2000 |
||
| 300 | _a322 | ||
| 520 | _aThe very best state-of-the art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. Forward, Preface, Acknowledgements, Why Key Account Management, The Origins of Key Account Management, Key Relationship Development, The Buyer Perspective, Defining and Selecting Key Accounts, Key Account Analysis, Planning for Key Accounts and Measuring Profitability, Organizing for Key Account Management, The Key Account Manager, Processes for Implementing Key Account Management, Relationship Development Processes, Index. | ||
| 700 | 1 |
_aMcdonald Malcolm H. B _92014 |
|
| 700 | 1 |
_aRogers Beth _92067 |
|
| 700 | 1 |
_aWoodburn Diana _92068 |
|
| 942 | _cBK | ||
| 999 |
_c1570 _d1570 |
||