| 000 | 00941cam a22002174a 4500 | ||
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| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16041 | ||
| 020 | _a136690602 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Strategy and Tactics of Pricing / A Guide to Profitable Decision Making | |
| 250 | _a2nd | ||
| 260 |
_bPrentice Hall, _c1995 |
||
| 300 | _a416 | ||
| 520 | _aThis book focuses on ideas and concepts essential to every marketer's repertoire. Preface, Acknowledgements, Strategic Pricing, Costs, Financial Analysis, Customers, Competition, Strategy, Life Cycle Pricing, Customer Negotiation, Segmented Pricing, Pricing in the Marketing Mix, Competitive Advantages, Pricing Psychology, Measuring Price Sensitivity, The Law and Ethics, Indexes. | ||
| 700 | 1 |
_aHolden K. Reed _92080 |
|
| 700 | 1 |
_aNagle T. Thomas _92081 |
|
| 942 | _cBK | ||
| 999 |
_c1582 _d1582 |
||