000			01114cam a22002414a 4500
005			20250605164013.0
008			250528s ||||||||||||||||||||||||d
035			_a16043
020			_a256082049
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPromotional Strategy / Managing the Marketing Communication Process
250			_a8th
260			_bIrwin Mcgraw-Hill, _c1994
300			_a624
505	0		_aFundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
520			_aFundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
700	1		_aEngel James F _91719
700	1		_aKinnear C. Thomas _92082
700	1		_aWarshaw R. Martin _92083
942			_cBK
999			_c1583 _d1583