| 000 | 01039cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16046 | ||
| 020 | _a013731258X | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aPromotional Management | |
| 260 |
_bPrentice Hall, _c1986 |
||
| 300 | _a578 | ||
| 505 | 0 | _aPreface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index. | |
| 520 | _aPreface, Promotional Management: Foundations, The Setting for the Promotional Effort, Advertising and Advertising Management, Personal Selling and Sales Management, Sales Promotion and Public Relations, Promotional Management: Broad Perspectives, Index. | ||
| 700 | 1 |
_aEng Robert _92086 |
|
| 700 | 1 |
_aGalper Morton _92087 |
|
| 700 | 1 |
_aGovoni Norman _92078 |
|
| 942 | _cBK | ||
| 999 |
_c1586 _d1586 |
||