| 000 | 00964cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16047 | ||
| 020 | _a724810943 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aInteractive Marketing / How to Use Integrated Offer-Driven Advertising,Database Marketing and Sales Promotion to Create Maximum Action | |
| 260 |
_bPrentice Hall, _c1994 |
||
| 300 | _a472 | ||
| 520 | _aForeword, Preface, Introduction, Retailing and Distribution Today, Sweepstakes' Winning Ways, The Heroes and Villains of Character Licensing, Clever Tricks with Packs, Free Offers that Push Sales Further, Product Sampling and Trial Gaining Offers, The Arts and Sport in Selling, Business Gifts and Offers that Get Action, Telemarketing and Team Sales, Briefing your Agency and Evaluating Their Work, Index. | ||
| 700 | 1 |
_aWilliams Martin _92088 |
|
| 942 | _cBK | ||
| 999 |
_c1587 _d1587 |
||