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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aSales Promotion Techniques / And How to Use Them Successfully
260			_bGower Publishing, _c1991
300			_a168
520			_aA ''Real Life'' Description of How Some Promotions Succeed Why Others Fail and How to Make Your Promotions Work Harder. Introduction, Jeunesse Vets Sales Promotion Agencies, Trad 15's Green Promotions Go Into the Red, Dyna's Recent Sales Promotions, Claudette Bossier Issues Her Sales Promotion Relief, Seminart Considers Its Response to Jeunesse, Discussion of the Jeunesse Brief, Dino Futuro Reviews Dyna's Promotional Plan, Entrant's Problems With the Trade, Claudette Receives the First Agency's Proposals, Seminant Goes for a Promotional Defense, Claudette Chooses the Third Agency, The Promotions Roll Out, Promotion Results, Index.
700	1		_aToop Alan _92089
942			_cBK
999			_c1588 _d1588