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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects
260			_bDon Jones-Irwin, _c1989
300			_a178
520			_aThis book includes a wide array of case histories that show you when Promotional Merchandise has been effective...and when it hasn't. Matching the Merchandise and the Message to the Market, What Makes a Promotional Merchandise Item Good, Applying Dime Store Psychology to 25-Cent Giveaways: Studying Your Audience, ''If I Only Had a Heart'': The Geegaws You Want May Already Exist, Gizmo Chaos: When Everything Goes Wrong, How Effective Is It? Evaluating Your Program, Using an Agent, Buy it Right and at the Right Price: The Case for a New Type of Centralized Purchasing, Doing It Yourself, Appreciating the Subtleties, Index.
700	1		_aTharp Louis _92090
942			_cBK
999			_c1589 _d1589