000			01118cam a22002174a 4500
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035			_a16051
020			_a750622407
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aCreating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition
250			_a2nd
260			_bButterworth Heinemann, _c1998
300			_a432
520			_aA comprehensive coverage of Brand Management. Foundations of Brand Management, Why it is Important to Create Powerful Brands, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, How Consumer Brands Satisfy Social and Psychological Needs, Business to Business Branding, Service Brands, Retailer Issues in Branding, Winning the Brands Battle, How Powerful Brands Beat Competitors, The Challenge of Developing and Sustaining Added Values, Brand Planning, Brand Evaluation, Index.
700	1		_aDe Chernatony Leslie _92091
700	1		_aMcdonald Malcolm H. B _92014
942			_cBK
999			_c1591 _d1591