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035			_a16052
020			_a77094387
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPrinciples of Services Marketing / Second Edition
250			_a2nd
260			_bMcgraw Hill Book Company, _c1998
300			_a374
520			_aThis book provides a clear information to the principles and a sound foundation for more advanced study. Preface, What is Services Marketing, The Service Product, The Service Encounter, Services Buying Processes, Relationship Marketing and Customer Loyalty, Managing Marketing Information, Service Quality, The Marketing-Human Resource Management Interface, Making Services Accessible to Consumers, The Pricing of Services, Promoting Services, Managing the Marketing Effort, International Marketing of Services, References, Glossary, Index.
700	1		_aPalmer Adrian _92092
942			_cBK
999			_c1592 _d1592