| 000 | 00757cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16053 | ||
| 020 | _a201627442 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCases in Marketing Management / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bΕκδοτικό Κέντρο Βόρειας Ελλάδας, _c1995 |
||
| 300 | _a392 | ||
| 520 | _aThe book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix. | ||
| 700 | 1 |
_aMoutinho Luiz _91710 |
|
| 942 | _cBK | ||
| 999 |
_c1593 _d1593 |
||