000			01053cam a22002174a 4500
005			20250605164013.0
008			250528s ||||||||||||||||||||||||d
035			_a16054
020			_a471914754
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aApplied Marketing and Social Research / Second Edition
250			_a2nd
260			_bJohn Wiley & Sons, Ltd, _c1987
300			_a494
520			_aThis specially commissioned volume brings us up to date on some of the major research developments. Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey.
700	1		_aBradley Ute _92093
700	1		_aDownham John _92094
942			_cBK
999			_c1594 _d1594