000			01324cam a22002054a 4500
005			20250605164013.0
008			250528s ||||||||||||||||||||||||d
035			_a16055
020			_a1870555309
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aBrand Strategy
260			_bDirector Books, _c1990
300			_a190
505	0		_aPreface, What is Brand, The Significance of Branding, How to brand New Products, Branding Services, The Use of Corporate Brand, Branding Industrial Products, Own Label, Developing New brand Names, Developing Logos and Packaging, Developing Corporate Identities, Managing Brands, Brand Extension, International Branding, The Legal Side of Brands, Licensing and Franchising, Valuing Brands, The Future of Branding, Bibliography, Index.
520			_aPreface, What is Brand, The Significance of Branding, How to brand New Products, Branding Services, The Use of Corporate Brand, Branding Industrial Products, Own Label, Developing New brand Names, Developing Logos and Packaging, Developing Corporate Identities, Managing Brands, Brand Extension, International Branding, The Legal Side of Brands, Licensing and Franchising, Valuing Brands, The Future of Branding, Bibliography, Index.
700	1		_aMurphy M. John _92095
942			_cBK
999			_c1595 _d1595