000			01106cam a22002054a 4500
005			20250605164013.0
008			250528s ||||||||||||||||||||||||d
035			_a16056
020			_a750646144
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aFrom Brand Vision to Brand Evaluation / Strategically Building and Sustaining Brands
250			_a1st
260			_bButterworth Heinemann, _c2001
300			_a294
520			_aThis book provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity. Foreword, Preface, The Changed Notion of Brand Management, A Balanced Perspective on Brands, The diverse Interpretations of Brand, Planning for Integrated Brands, Employing the Brand Building Process, Brand Visioning, The Importance of Organizational Culture on Brands, Setting Brand Objectives, Auditing the Brandsphere, Synthesizing the Nature of a Brand, Implementing and Resourcing Brands, Brand Evaluation, Index.
700	1		_aDe Chernatony Leslie _92091
942			_cBK
999			_c1596 _d1596