| 000 | 00916cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164013.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16059 | ||
| 020 | _a41506760 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Research in Action | |
| 260 |
_bRouledge, _c1995 |
||
| 300 | _a368 | ||
| 520 | _aThis book reveals how market research executives formulate proposals for research for their clients and relates this both to the theory and principles of marketing and to the techniques of marketing research. Preface, Acknowledgements, Perspectives on Marketing Research, Marketing Research Data, Sampling Cases, The Instruments of Data Capture, Data Collection Methods, Data Analysis, Research Techniques and Applications, Research Design, Glossary, Reference, Index. | ||
| 700 | 1 |
_aKent Raymond _92097 |
|
| 942 | _cBK | ||
| 999 |
_c1599 _d1599 |
||