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035 _a16060
020 _a23518316
040 _aGR-AtMCL
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_dGR-AtMCL
_eAACR2
245 1 _aEssentials of Marketing Research
260 _c1994
300 _a580
505 0 _aThe Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.
520 _aThe Nature of Marketing Research, The Sources of Research Data, Measurement Techniques in Marketing Research, Sampling and Data Analysis, Marketing Research Reports and Ethical Issues, Indexes.
700 1 _aHawkins Del I
_91713
700 1 _aTull Donald S
_92098
942 _cBK
710 2 _aMacmillan Company
_99720
999 _c1600
_d1600