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035 _a16061
020 _a852643136
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aContinuous Consumer Market Measurement
260 _c1989
300 _a170
520 _aA general introduction to market measurement and the processes involved. Preface, Introduction, Retail Panels, Consumer Market Measurement Panels, Regular Interval Surveys, Conclusion, Bibliography, Index.
700 1 _aEdward Arnold
_9242
700 1 _aKent A. R
_92099
942 _cBK
999 _c1601
_d1601