| 000 | 00789cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16062 | ||
| 020 | _a131459546 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aPractical Marketing Research / An Integrated Global Perspective | |
| 260 |
_bPrentice Hall, _c1993 |
||
| 300 | _a308 | ||
| 520 | _aThis book is about how marketing research is really done, but more importantly, why it is done. Preface, What is Marketing Research, The Process of Marketing Research, Varieties of Marketing Research, Observations and Speculations, Notes and References, Index. | ||
| 700 | 1 |
_aHolbert Bruce Neil _92100 |
|
| 700 | 1 |
_aSpeece W. Mark _92101 |
|
| 942 | _cBK | ||
| 999 |
_c1602 _d1602 |
||