| 000 | 01179cam a22002174a 4500 | ||
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| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
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| 020 | _a132028395 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Marketing Research Process / Fourth Edition | |
| 250 | _a4th | ||
| 260 |
_bPrentice Hall, _c1995 |
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| 300 | _a380 | ||
| 520 | _aValuable contributions to the specialist applications and scope of Marketing Research. Preface, Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market and Data Search, The International Marketing Research Process, New Data Sources for Marketing Research, Research Design Procedure and Choices, Sampling in Survey Research, Questionnaire Design, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Modelling Techniques for Product Prediction and Planning, Segmenting Markets, The Media: Planning and Monitoring and Measuring, Quality Issues in Market Research, Index. | ||
| 700 | 1 |
_aCrimp Margaret _92105 |
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| 700 | 1 |
_aWright Tiu Len _92106 |
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| 942 | _cBK | ||
| 999 |
_c1605 _d1605 |
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