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035 _a16068
020 _a30540178
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aBasic Marketing Research / Second Edition
250 _a2nd
260 _bThe Dryden Press,
_c1992
300 _a844
505 0 _aIntroduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.
520 _aIntroduction to Marketing Research and Problem Definition, Research Design, Data-Collection Methods, Data-Collection Forms, Sampling and Data Collection, Data Analysis, Research Reports, Epilogue.
700 1 _aChurchill A. Gilbert
_92107
942 _cBK
999 _c1607
_d1607