| 000 | 01622cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16070 | ||
| 020 | _a77091752 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Research / Fifth Edition | |
| 250 | _a5th | ||
| 260 |
_bMcgraw Hill Book Company, _c1997 |
||
| 300 | _a442 | ||
| 505 | 0 | _aGeneral Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index. | |
| 520 | _aGeneral Introduction, Role and Development of Marketing Research, Basic Techniques, Methodologies of Marketing Research, Introduction to Sampling, Types of Sampling, Characteristics of Samples, Questionnaires, Interviewing, Qualitative Research and Attitude Research, Specific Research Applications, Continuous Marketing Research, Test Marketing, Advertising Research, Industrial Marketing Research, International Marketing Research, Marketing Research for Services, Data Handling and Interpretation, Statistical Analysis, Final Stages of the Survey, Index. | ||
| 700 | 1 |
_aChisnall Peter M _91717 |
|
| 942 | _cBK | ||
| 999 |
_c1609 _d1609 |
||