000			01333cam a22002174a 4500
005			20250605164014.0
008			250528s ||||||||||||||||||||||||d
035			_a16071
020			_a131202642
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Research / Online Research Applications
250			_a4th
260			_bPrentice Hall, _c2003
300			_a642
520			_aThis book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner. Preface, An Introduction to Marketing Research, The Marketing Research Process, The Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Observation and Focus Groups and Other Qualitative Methods, Survey Data Collection Methods, Determining the Sample Plan, Determine the Size of a Sample, Data Collection in the Field and Nonresponse Error and Questionnaire Screening, Basic Data Analysis: Descriptive Statistics, Determining and Interpreting Associations Among Variables, Predictive Analysis In Marketing Research, Preparing and Presenting the Research Results.
700	1		_aBurns C. Alvin _92108
700	1		_aBush F. Ronald _92109
942			_cBK
999			_c1610 _d1610