| 000 | 01285cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16077 | ||
| 020 | _a130117536 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aThe Marketing Research Process / 5th Edition | |
| 250 | _a5th | ||
| 260 |
_bPrentice Hall, _c2000 |
||
| 300 | _a470 | ||
| 520 | _aAn invaluable introduction to Marketing Research. Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index. | ||
| 700 | 1 |
_aCrimp Margaret _92105 |
|
| 700 | 1 |
_aWright Tiu Len _92106 |
|
| 942 | _cBK | ||
| 999 |
_c1616 _d1616 |
||