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035 _a16078
020 _a538885076
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aContemporary Marketing Research / Fourth Edition
250 _a4th
260 _bSouth-Western,
_c1999
300 _a862
520 _aThis book offers everything from project proposals and links to online academic journals to career information. An Introduction to Market Research, Creating a Research Design, Data Acquisition, Data Analysis, Market Research in Action, Comprehensive Cases, Statistical Tables, Glossary, Index.
700 1 _aGates Roger
_92116
700 1 _aMcdaniel Carl
_92117
942 _cBK
999 _c1617
_d1617