| 000 | 01161cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16080 | ||
| 020 | _a003071687X | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising / A Decision-Making Approach | |
| 260 |
_bThe Dryden Press, _c1988 |
||
| 300 | _a594 | ||
| 505 | 0 | _aBackground for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes. | |
| 520 | _aBackground for Understanding Advertising, Marketing and Adverising Environments: Campaign Foundations, Advertising Decision Making: Pre-Campaign Issues, Advertising Decision Making: Campaign and Development and Execution, Advertising Decision Making: Message Delivery, Contemporary Issues in Advertising, Appendixes. | ||
| 700 | 1 |
_aFrazer F. Charles _92118 |
|
| 700 | 1 |
_aPatti H. Charles _92119 |
|
| 942 | _cBK | ||
| 999 |
_c1619 _d1619 |
||