| 000 | 01155cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16081 | ||
| 020 | _a434903620 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aThe Practice of Advertising / Published on behalf of the CAM Foundation and the Institute of Marketing | |
| 250 | _a1st | ||
| 260 |
_bHeinemann, _c1978 |
||
| 300 | _a200 | ||
| 520 | _aThis comprehensive account of advertising and its related activities is accomplized by bringing together the experiences and judgements of a dozen or so top people in the profession. Preface, Biographical Notes, Introduction, Marketing and the Function of Advertising within it, The Advertiser, The Advertising Agency, Media, Sales Promotion and Merchandising, Creativity, Production Processes, Consumer Research, Media Research, Media Planning, Rules and Advertising, International Advertising, Training for a Career in Advertising, Trade and Professional Bodies, Index. | ||
| 700 | 1 |
_aHart A. Norman _92120 |
|
| 700 | 1 |
_aO'Connor James _92121 |
|
| 942 | _cBK | ||
| 999 |
_c1620 _d1620 |
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