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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aSuccessful Advertising Management
260			_bMcgraw Hill Book Company, _c1969
300			_a244
520			_aA provocative and highly unconventional look at modern advertising through the eyes of one of its finest practitioners. Introduction, Advertising Management Today, The Work of the Advertising Manager, The Place of the Advertising Manager, What Makes a Successful Advertising Manager, Corporate Organization of the Advertising Function, Administration and Control of Advertising Expenditures, Public Relations and the Advertising Manager, Advertising Management Tomorrow, Index.
700	1		_aObermeyer Henry _92124
942			_cBK
999			_c1623 _d1623