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| 005 | 20250605164014.0 | ||
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| 035 | _a16086 | ||
| 020 | _a415027810 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising as Communication / Studies in Culture and Communication | |
| 250 | _a1st | ||
| 260 |
_bRouledge, _c1982 |
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| 300 | _a240 | ||
| 520 | _aThis book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. Preface, Acknowledgements, Introduction, The Origins and Development of Advertising, The New Advertising, The New Media, The Effect of Advertising, What do Advertisements Mean?, Semiotics and Ideology, The Language of Advertising, The Rhetoric of Advertising, Conclusion, References, Bibliography, Index. | ||
| 700 | 1 |
_aDyer Gillian _92125 |
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| 942 | _cBK | ||
| 999 |
_c1624 _d1624 |
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