| 000 | 01350cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16087 | ||
| 020 | _a195037022 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising and Promotion Challenge / Vaguely Right Or Precisely Wrong? | |
| 260 |
_bOxford University Press, _c1986 |
||
| 300 | _a194 | ||
| 505 | 0 | _aOverview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index. | |
| 520 | _aOverview of Advertising and Promotion Decisions, How to Use Advertising, Promotion: A Tool in Market Positioning, Advertising and Promotion/ Marketing Mix/ Marketing Strategy, Setting the Objectives, Advertising and Promotion Budgeting, Copy Decisions, How to Get and Keep Effective Advertising and Promotion Services, Decision Support Systems for Advertising and Promotion, Concluding Questions, Glossary, Index. | ||
| 700 | 1 |
_aLodish M. Leonard _92126 |
|
| 942 | _cBK | ||
| 999 |
_c1625 _d1625 |
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