| 000 | 00786cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16088 | ||
| 020 | _a131896555 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising / Concept and Copy | |
| 260 |
_bPrentice Hall, _c1994 |
||
| 300 | _a356 | ||
| 520 | _aThis book covers the entire process of conceptualizing and creating ads that gain attention and produce results. Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index. | ||
| 700 | 1 |
_aFelton George _92127 |
|
| 942 | _cBK | ||
| 999 |
_c1626 _d1626 |
||