000			01331cam a22002054a 4500
005			20250605164014.0
008			250528s ||||||||||||||||||||||||d
035			_a16089
020			_a77073207
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aAdvertising that Pulls Response
260			_bMcgraw Hill Book Company, _c1990
300			_a370
505	0		_aPreface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
520			_aPreface, Acknowledgements, Advertising that Pulls Response, How Advertising Works, Eight Kinds of Direct Response, What Makes People Respond, How to Plan - Enquiry Generation, How to Plan - Sell-of-the-Page, The Great Ad Gallery, What Makes a Good Ad, Media Planning and Buying, ''Non-Media'' Media, Finding and Using a Good Response Agency, Look into the Future, Contacts and Associations, Legislation and Standards, Index.
700	1		_aMccorkell Graeme _92015
942			_cBK
999			_c1627 _d1627