| 000 | 01029cam a22002294a 4500 | ||
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| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16090 | ||
| 020 | _a007053943X | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising Communications & Promotion Management / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bIrwin Mcgraw-Hill, _c1998 |
||
| 300 | _a640 | ||
| 505 | 0 | _aPreface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index. | |
| 520 | _aPreface, AC&P and Marketing Objectives, Target Audience Action Objectives, Communication Objectives and Positioning, Creative Strategy, Integrated Communications Strategy, Media Strategy, Advertising Research and Evaluation, Index. | ||
| 700 | 1 |
_aPercy Larry _92128 |
|
| 700 | 1 |
_aRossiter R. John _92129 |
|
| 942 | _cBK | ||
| 999 |
_c1628 _d1628 |
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