| 000 | 01264cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164014.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16093 | ||
| 020 | _a669072109 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aMarketing Communications / From Fundamentals to Strategies | |
| 260 |
_bD.C. Heath And Company, _c1987 |
||
| 300 | _a782 | ||
| 505 | 0 | _aAn Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index. | |
| 520 | _aAn Introduction to the World of Marketing Communications, Situation Analysis and Marketing Research, Objectives and Positioning, Message Strategies, Media Strategies, Promotion Strategies, Other Marketing Communications Strategies, Budgeting Strategies, Retail and Industrial and Services Marketing Communications, Concluding Issues Concerning Marketing Communications, Index. | ||
| 700 | 1 |
_aRothschild L. Michael _92132 |
|
| 942 | _cBK | ||
| 999 |
_c1631 _d1631 |
||