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035 _a16094
020 _a132284871
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aAdvertising Procedure / Thirteenth Edition
250 _a13th
260 _bPrentice Hall,
_c1996
300 _a818
505 0 _aPreface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index.
520 _aPreface, Acknowledgements, The Place of Advertising, Planning the Advertising, Managing the Advertising, Media, Creating the Advertising, Other Environments of Advertising, Index.
700 1 _aLane Ronald W
_92133
700 1 _aRussell Thomas J
_92134
942 _cBK
999 _c1632
_d1632