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_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCreative Strategy in Advertising / Seventh Edition | |
| 250 | _a7th | ||
| 260 |
_aBelmont, CA _bWadsworth - Thomson Learning, _c2001 |
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| 300 | _a318 | ||
| 520 | _aThis book prepares you to plan and execute effective campaigns in today's complex markets. Preface, Creating Unexpected but Relevant Selling Messages, Targeting a Diverse Marketplace, Strategy: The Creative Before the Creative, Finding the Big Idea, Working in Print, Designing to Communicate, Working in Television, The Internet: The Ultimate Direct, Retail Advertising, Convincing the Client, Now It's Time to Land that Job, Index. | ||
| 700 | 1 |
_aDrewniany L. Bonnie _92136 |
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| 700 | 1 |
_aJewler Jerome A _92137 |
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| 942 | _cBK | ||
| 999 |
_c1634 _d1634 |
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