000			01444cam a22002174a 4500
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035			_a16098
020			_a697043746
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Design of Advertising / Sixth Edition
250			_a5th
260			_bWcb, _c1989
300			_a454
505	0		_aPreface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
520			_aPreface, The Advertising World, The Creative Process, Applying the Principles of Design, Layout Tools and Techniques, Layout Stages and Formats, What the designer Should Know About Production, Putting It into Words, Working with Type, Working with Art, Working with Color, Magazine Advertising, Newspaper Advertising, Broadcast Advertising, Direct-Mail Advertising, Posters and Displays, Permanence in Advertising Design, Careers, Assignments, Glossary, Bibliography, Index.
700	1		_aNelson Paul Roy _92138
942			_cBK
999			_c1635 _d1635