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005			20250605164014.0
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035			_a16099
020			_a844230898
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Advertising Campaigns / Second Edition
250			_a2nd
260			_c1987
300			_a534
505	0		_aPreface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
520			_aPreface, Introduction: What Advertising Is All About, Marketing and the Marketing Plan and Advertising, Communication and Advertising, Advertising Strategy Research, Determining the Advertising Budget, Developing the Creative Strategy, Pretesting the Advertising Campaign, Evaluating the Advertising Campaign, How to Make Winning Presentations, Index.
700	1		_aBrown P. William _92139
700	1		_aMartin Dennis _92140
700	1		_aSchultz Don E _91759
942			_cBK
710	2		_aNtc Business Books _99726
999			_c1636 _d1636