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| 005 | 20250605164014.0 | ||
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| 035 | _a16100 | ||
| 020 | _a1850913846 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aA Handbook of Advertising Techniques | |
| 250 | _a1st | ||
| 260 |
_bKogan Page Limited, _c1987 |
||
| 300 | _a250 | ||
| 505 | 0 | _aIntroduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index. | |
| 520 | _aIntroduction, The Techniques of Positioning, From Positioning to Selling Idea, The Advertising Campaign, The Individual Advertisement, Planning to Get the Most for Your Money, Glossary, Bibliography, Index. | ||
| 700 | 1 |
_aHarrison Tony _92141 |
|
| 942 | _cBK | ||
| 999 |
_c1637 _d1637 |
||