| 000 | 00946cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164015.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16101 | ||
| 020 | _a130160490 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aAdvertising Management / Third Edition | |
| 250 | _a3rd | ||
| 260 |
_bPrentice Hall International, _c1987 |
||
| 300 | _a564 | ||
| 505 | 0 | _aPreface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index. | |
| 520 | _aPreface, Introduction, Objective Setting and Market Positioning, Communications and Persuasion and Market Processes, Copy Decisions, Media Decisions, Economic and Social and Legal Constraints, Index. | ||
| 700 | 1 |
_aAaker A. David _92142 |
|
| 700 | 1 |
_aMyers G. John _92143 |
|
| 942 | _cBK | ||
| 999 |
_c1638 _d1638 |
||