000			01388cam a22002174a 4500
005			20250605164015.0
008			250528s ||||||||||||||||||||||||d
035			_a16102
020			_a30211131
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aAdvertising Promotion / Supplemental Aspects of Integrated Marketing Communications
250			_a5th
260			_bThe Dryden Press, _c2000
300			_a676
505	0		_aThe Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
520			_aThe Concept and Practice and Environment of Integrated Marketing Communications, Integrated Marketing Communications from the Customer's Perspective: Targeting and Communicating and Persuading, New Products and Brand Names and Logos and Packages and Point-of-Purchase Materials, Advertising Management, Sales Promotion Management, Public Relations and Sponsorship Marketing and Personal Selling, Glossary, Credits, Index.
700	1		_aShimp Terence A _91429
942			_cBK
999			_c1639 _d1639