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035			_a16104
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aAdvertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition
250			_a4th
260			_bThe Dryden Press, _c1997
300			_a602
505	0		_aPreface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
520			_aPreface, The Concept and Practice and Environment of Integrated Marketing Communications, Targeting Integrated Marketing Communications, Personal Selling, Advertising Management, Sales Promotion Management, Supportive Marketing Communications Tools, Glossary, Index.
700	1		_aShimp Terence A _91429
942			_cBK
999			_c1641 _d1641