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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPromotional Culture / Advertising, Ideology and Symbolic Expression
250			_a1st
260			_bSage Publications, _c1991
300			_a214
520			_aA critical reflection - both cultural and sociological - on the impact of advertising on the shaping of contemporary culture. Preface and Acknowledgements, Imaging Commodities, Advertising as Ideology, (Re-)imaging Gender: The Case of Men, (Re-)imaging Technology: The Case of Cars, Advertising Media and the Vortex of Publicity, Promotional Politics, The Promotional University, The Promotional Condition of Contemporary Culture, Bibliographic References, Index.
700	1		_aWernick Andrew _92144
942			_cBK
999			_c1642 _d1642