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| 245 | 1 | _aThe Codes of Advertising / Fetishism and the Political Economy of Meaning in the Consumer Society | |
| 260 |
_bRouledge, _c1990 |
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| 300 | _a228 | ||
| 520 | _aThis book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Acknowledgements, Preface, Introduction: Fundamentals and Starting Points, The Fetihism of Commodities: Marxism and Anthropology and Psychoanalysis, The Valorization of Consciousness: The Political Economy of Symbolism, The Codes of the Audience, Advertising Codes and Fetishism: An Empirical Study, Conclusion: Advertising and Religion and the Mediation of Meaning, Bibliography, Index. | ||
| 700 | 1 |
_aJhally Sut _92146 |
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| 942 | _cBK | ||
| 999 |
_c1644 _d1644 |
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