000			01294cam a22002054a 4500
005			20250605164015.0
008			250528s ||||||||||||||||||||||||d
035			_a16108
020			_a1853961434
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aGlobal Advertising / Rhyme Or Reason?
260			_bPaul Chapman Publishing, _c1992
300			_a146
505	0		_aForeword, Preface, Getting Started, To Globalise or Not to Globalise: The Current State of the Debate, Marching on With a Different Drummer: What the Future Holds, The Urge to Power: HQ's Role in Advertising, Big Brother: The Agency Head Office or the Client's HQ, Making the Good Better: Account Executives and Global Campaigns, Your Campaign Has the Right to Be Global Too, Concluding Remarks, Index.
520			_aForeword, Preface, Getting Started, To Globalise or Not to Globalise: The Current State of the Debate, Marching on With a Different Drummer: What the Future Holds, The Urge to Power: HQ's Role in Advertising, Big Brother: The Agency Head Office or the Client's HQ, Making the Good Better: Account Executives and Global Campaigns, Your Campaign Has the Right to Be Global Too, Concluding Remarks, Index.
700	1		_aVardar Nukhet _92147
942			_cBK
999			_c1645 _d1645