| 000 | 00945cam a22002054a 4500 | ||
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| 005 | 20250605164015.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16109 | ||
| 020 | _a304328138 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aEuropean Advertising Strategies / The Profiles and Policies of Multinational Companies Operating in Europe | |
| 250 | _a1st | ||
| 260 |
_bCassell, _c1992 |
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| 300 | _a210 | ||
| 520 | _aA stimulating account of why some firms are more successful than others. Foreword, Preface, After Eight, Apple Computer, Unilever's ''Captain'' Range of Frozen Products, Club Mediterranean, Colgate Toothpaste, KLM Royal Dutch Airline, Levi's, Lux Toilet Soap, Marlboro, Martini & Rossi, Mercedes-Benz Commercial Vehicles, Miele, Nescafe, Philishave, Seiko, Conclusion, Acknowledgements, Bibliography. | ||
| 700 | 1 |
_aRijkens Rein _92148 |
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| 942 | _cBK | ||
| 999 |
_c1646 _d1646 |
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