000			01044cam a22001934a 4500
005			20250605164015.0
008			250528s ||||||||||||||||||||||||d
035			_a16110
020			_a70849404
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aEffective Corporate Relations / Applying Public Relations in Business and Industry
260			_bMcgraw Hill Book Company, _c1987
300			_a210
520			_aThis book demonstrates in practical terms what can be achieved by corporate relations, how, at what price, and over what period of time. Introduction, Corporate Goals and Strategies, Planning for Corporate Communications, Marketing Communications, Financial Public Relations, Effective Employee Communication, Local Community Public Relations, Parliamentary and EEC Relations, Building an International Reputation, Corporate Advertising, Sponsorship, Media Relations, Communications Research, Corporate Responsibility, Index.
700	1		_aHart A. Norman _92120
942			_cBK
999			_c1647 _d1647