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035 _a16113
020 _a697086305
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aPublic Relations / The Profession and the Practice Third Edition
250 _a3rd
260 _bWcb,
_c1992
300 _a510
505 0 _aPreface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index.
520 _aPreface, Public Relations: The Profession, The Nature of Public Relations, Public Relations in Organizational Decision Making, Public Relations: The Process, Planning for Public Relations Effectiveness, Action and Communication, Public Relations: The Public, Media Relations, Consumer Relations and Marketing, Public Relations: The Practice, Public Relations in Government, Corporate Public Relations, Public Relations as a Career, Glossary, Index.
700 1 _aAronoff E. Craig
_92152
700 1 _aBaskin Otis
_92153
942 _cBK
999 _c1650
_d1650