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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPublic Relations / Principles and Practice
250			_a1st
260			_bInternational Thomson Business Press, _c1997
300			_a326
520			_aThis book examines in detail the theory behind the principles and practice of public relations. Preface, Introduction and Overview of Public Relations, The Role of Public Relations in Organizations, The Evolution of Public Relations: Principles and Practice, A Strategic Perspective for Public Relations, The Internal Communications Context, Public Relations: The External Publics Context, External Public Relations Activities, Financial and Investor Public Relations, Government and Lobbying Activities, Corporate Advertising: The Generic Image, Issue and Crisis Management: Fail-Safe Procedures, The Emergence of Marketing PR, Role and Function: Principles and Practice Revisited, Bibliography, Index.
700	1		_aKitchen Philip J _91758
942			_cBK
999			_c1652 _d1652