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035 _a16116
020 _a75061563
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aPublic Relations Techniques / Second Edition Extensively Revised and Updated for the 1990s
250 _a2nd
260 _bButterworth Heinemann,
_c1994
300 _a468
520 _aA comprehensive picture of the role of public relations in commercial and non-commercial organizations. Preface, Acknowledgements, Planning and Management, Media Relations, The Media of Communication, Special Areas of Public Relations, Index.
700 1 _aJefkins Frank
_92154
942 _cBK
999 _c1653
_d1653